You can also use third-party tools to make more out of your LinkedIn premium subscription. From there, you can connect with prospects easily. However, you can use the advanced filter to find the professionals in those groups with Sales Navigator. The free version of LinkedIn allows you to search for groups using keywords. They’re a hotbed of prospects where you can connect with your target audience. Groups are a great place to start conversations. The people in the groups are professionals in the fields that include your target audience. As a marketer, however, you should look at another aspect of LinkedIn groups. Not all LinkedIn groups produce high-quality content. Still, you can get so much more out of LinkedIn premium than solely the Advanced Search feature. The idea here is that requiring power searchers to subscribe will ensure high-quality engagement on the platform. The site encourages power searchers to subscribe to LinkedIn Sales Navigator. Your free searches renew at midnight on the first of each month. The site will display a warning when you near that limit. LinkedIn restricts non-subscribers to a monthly people search limit. With this in mind, most people only focus on the Advanced Search feature of LinkedIn Sales Navigator. The free version of LinkedIn limits your searches.
Now you can use Sales Navigator to filter your searches and target your audience effectively. Once you understand these characteristics of your target audience, lead generation becomes much easier on LinkedIn. Likewise, you must know which LinkedIn groups attract your audience and other details.
You must also know which LinkedIn influencers they follow. You must know what kind of content they consume. For example, you should know your target audience intimately. You should have a marketing plan before you start using LinkedIn Sales Navigator.
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